Plenty of people have tried to proclaim the death of direct marketing.

Many find there is a constant sense of anxiety as to whether the techniques and practices used today will still be relevant tomorrow.

But the statistics show that direct marketing is obsolete, the rapidly changing digital landscape has Sound Marketing the opportunity to make both email and regular mail campaigns far more effective.

Truth be told, direct mail and email marketing maintain a very comfortable position as platforms for reaching target markets and making conversions.

With the right tactics, direct mail can get greater engagement, increased response rates, and better results.